As a company with a gay cofounder and an Asian cofounder, we think a lot about diversity in the workplace, and how video empowers us and our partners to meet their strategic goals.
Does your company or organization bake diversity into its strategy for growth and sustainability, and does video play a central role? If so, how can videos can help achieve those goals through powerful stories and transparent communications internally and externally: reflected in your video content strategy.
Video will amplify your diversity plan, here’s where we have seen it really work for our partners.
Because videos carry unique stories and emotions, they are uniquely effective tools to motivate teams and get them excited about your mission, vision, and values. So take advantage of the medium and go for it!
Similarly – we worked with the Propel LA, a part the Los Angeles Economic Development Corporation, on their Hire-Ed Initiative to help showcase career pathways for high demand jobs in the region. These are jobs some people may have never even heard of, that need to attract diverse applicants by showcasing the stories of those from all backgrounds who are doing great work in the role.
For us – since we work in the world of digital media: ideas and audiences, diverse representation of ideas is absolutely critical to the success of what we make so it resonates with audiences of all backgrounds.
Consider replacing a KPI email report on a particular initiative with a video. Now – anyone who watches the video can also hear and see from the people who made it happen.
If finding the best talent is important to your organization, video needs to be a part of that recruitment strategy. People want to see and hear from the leaders of the organization, as well as their employees, and immediate network of partners. When I asked someone who had just started working with us why she took the job, she said she had seen a video that had been made where I talked about the mission and values of our organization that inspired her to take the leap.
So whether it is innovation, collaboration, consumer representation to drive customer loyalty or engagement, or recruitment, video is your secret weapon for empowering diverse representation. What you say matters, and how you say it matters too – but if people can’t see and hear you say it when they want to by searching for your organization inside or out, you probably haven’t said it with video.