360VR, 360VR Live Event Coverage, and Social Campaign Video
To celebrate the 50th anniversary of the Special Olympics, the Games’ organizers wanted to generate excitement using the latest technology. They also wanted to create empathy and support for the more than 7,000 determined athletes from 195 nations, highlighting their talent and educating audiences about disabilities.
To build pre-Games anticipation, we traveled the globe to meet awe-inspiring athletes and shoot our 360VR series, Meet The Determined. During the games, our live 360VR daily broadcast on a dedicated YouTube channel was the first Olympics to be seen in 360VR. To sustain interest, we created social media campaign videos for all platforms. And our post-Games documentary, Life After the Games, highlighted the impact the Games had on the athletes, participants, and the local UAE economy.
In addition to a highly-satisfied client, our Meet The Determined 360VR documentary won a CES 2020 DreamlandXR Best Documentary Award.