Special Olympics World Games Abu Dhabi 2019
360VR, 360VR Live Event Coverage, and Social Campaign Video
To celebrate the 50th anniversary of the Special Olympics, the Games’ organizers wanted to generate excitement using the latest technology. They also wanted to create empathy and support for the more than 7,000 determined athletes from 195 nations, highlighting their talent and educating audiences about disabilities.
To build pre-Games anticipation, we traveled the globe to meet awe-inspiring athletes and shoot our 360VR series, Meet The Determined. During the games, our live 360VR daily broadcast on a dedicated YouTube channel was the first Olympics to be seen in 360VR. To sustain interest, we created social media campaign videos for all platforms. And our post-Games documentary, Life After the Games, highlighted the impact the Games had on the athletes, participants, and the local UAE economy.
In addition to a highly-satisfied client, our Meet The Determined 360VR documentary won a CES 2020 DreamlandXR Best Documentary Award.
We’re grateful to the entire team at CreatorUp for embracing the spirit of Special Olympics wholeheartedly and bringing the full force of their creative energy to this project. The result is a radically new kind of content which truly impacts the way people around the world see people of determination.
– Peter Goodwin, CMO at Special Olympics World Games Abu Dhabi 2019
TikTok Online Instructional Videos for Influencers and Creators
TikTok wanted to ensure that new creators and influencers all knew how to create optimal content for the social media platform.
We knew the best way to engage aspiring TikTok stars is to let them learn from their successful peers. Working with a group of top performing TikTok-ers, we created a 20-video series that instructed creators in all things TikTok. From makeup and lighting tips to sound and technical troubleshooting, influencers learned the ropes of content creation and what works best on TikTok.
TikTok influencers loved the guidance. Most of our videos got more than 25K likes, and hundreds of positive comments.
West Coast University
Nursing Skills Lab
WCU relies on CreatorUp for regular instructional video series to train their healthcare students.
CreatorUp produced a video series that trains students in nursing skills. Each video includes an overview checklist, materials needed for the exercise, and step-by-step visual representation of how to perform each skill, followed by a summary to reinforce the skills learned.
A self-contained training program that helps West Coast University provide students quality training in nursing skills.
An excellent partner, as a production company and as a thought partner. I would highly recommend working with CreatorUp.
– Marwan Alamat, Director of Innovation at West Coast University
Experience Kauai Coffee Trade Show Brand Showcase Videos
Kauai Coffee wanted to show off their lush Hawaiian coffee farm, and make attendees and buyers feel more connected to their manufacturing process.
Viewable from a suite of Oculus VR headsets arrayed at Kauai’s trade show exhibit booth, CreatorUp produced an immersive experience to showcase Kaui’s brand and culture. It features an overhead drone swooping over waterfalls and farmland, and into the processing facility where we meet the personalities that make world-class sustainable coffee.
Kauai was successfully able to create a close connection with faraway buyers who were not able to visit their Hawaii location.