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YouTube Deep Dive

This live online or in-person session provides content planners, media planners, and digital strategists with a framework for success in developing or building YouTube channels - from how to create content that speaks the language of YouTube, to helping brands get found and driving fandom. After completing this course, agency team members will be able to advise clients on how best to set their YouTube channels up for success.

Choose from a half-day live online or full-day in-person workshop.

YouTube Deep Dive features live instructor-led training, knowledge checks, and other interactive components to help participants learn by doing while staying engaged throughout the entire workshop. Each workshop is approximately two (2) hours for up to 40 people.

CreatorUp provides logistical operations management to ensure live online workshops are successfully planned and executed in the language of your choice.

  • 2 to 2.5 hours of content
  • Hire, train and oversee all staff (Event Producer, Tech Producer, Instructors, Activity Facilitators)
  • Workshop schedule communications with Client POC as needed
  • Coordinate and manage logistics and registrations for each workshop
  • Handle delivery of electronic gift cards to attendee winners (if applicable)
  • Outline and implement the Quality Control (QC) process

Topics covered:

  • Why YouTube?
  • Creating content that speaks the language of YouTube
  • How to setup and get the most out of your channel
  • Gain visibility through creative, editorial, and production frameworks
  • Short and long-form video best practices on the platform (optimization tips)
  • Learning from your audience: how to use analytics
  • Setting up your first paid video

This product is ideal for:

  • Content and media planners
  • Digital strategists and marketing managers

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