Special Olympics World Games
Abu Dhabi 2019

CreatorUp is proudly supporting People of Determination around the world in 360 VR

CREATORUP CRACKS THE CODE ON CREATING EXPERIENTIAL CONTENT FOR EVENTS

Virtual Reality Approach Immersed Viewers for 50th Anniversary of ​Special Olympics World Games Abu Dhabi 2019,​ Demonstrating the Power of Digital Content to Extend the Impact of Any Event

SUMMARY

CreatorUp helps organizations and brands create impactful stories for digital audiences with next generation content created by top creative professionals from across the globe.

CREATORUP’S ASSIGNMENT FOR
SPECIAL OLYMPICS WORLD GAMES ABU DHABI 2019

Special Olympics World Games Abu Dhabi 2019 recently hired CreatorUp to help showcase the Abu Dhabi World Games as the largest and most unified games ever held for the 50th anniversary of the Special Olympics. The goal was to generate exciting content, using the latest technology, to inspire empathy for these 7,000+ determined athletes from 195 nations and cast off any oppressive sympathy. By doing so, the Special Olympics World Games also hoped to educate new audiences about intellectual disabilities and highlight the athletes’ talent, as the UAE framed their incredible stories as “The People of Determination.” “Meet the Determined,” was the campaign slogan Special Olympics World Games Abu Dhabi invented to convey this overarching message.

THE APPROACH

CreatorUp addressed the exciting assignment by developing 360° Virtual Reality experiences that offered fans from around the world the first-ever opportunity to engage with Special Olympics athletes in an unprecedented, immersive way: through Samsung VR headsets and a dedicated S​pecial Olympics World Games Abu Dhabi 2019 YouTube channel​.

A series of moving documentaries gave viewers an inside look into the homes and hearts of athletes, their families

and communities, and the 21,000 volunteers who made this global gathering of determined athletes possible. In addition, the videos generated awareness of the UAE specifically as an inclusive place – a place that champions and values people of determination, as well as enhancing awareness of it as a destination.

CreatorUp leveraged a three-tiered strategy to accomplish its mission on behalf of the Local Organizing Committee of Special Olympic World Games Abu Dhabi 2019.

1. Built Anticipation for the World Games with Inspiring and Sharable Digital Content

CreatorUp’s team kicked off the project by traveling around the globe to meet some of the awe-inspiring athletes and produce immersive, pre-event video content in preparation of the first World Games to be held in the Middle East.

CreatorUp developed a ​three-part series​ called “Meet the Determined in 360VR,” which included the following films:

“​UAE Now”​ ​ – Offered insights into the preparations for the first World Games in the Middle East as well as covered different topics, such as how the UAE government is leading by example in promoting inclusivity and what people can expect from the event.

“​50 Years of Special Olympics​”​ – Focused on the history of the organization and the impact Special Olympics has had since the journey began in 1968.

​Athletes at Home”​ ​ – Traveled to various countries across the world to see what makes these athletes so determined

to excel at the sport of their choice and overcome the stereotypes of intellectual disability.

The visually arresting 2D and 3D digital content showcased the impressive athletes at their best, in new ways that transcended the Games into a universal story of human spirit and captured their inspiration in a timeless format for generations to come.

In addition to creating virtual reality videos, the team also generated engaging digital content that was shareable across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn and YouTube.

This content was then seeded out, leading up to Special Olympics World Games Abu Dhabi 2019, to generate awareness of the upcoming event and promote the 50th Anniversary of the Special Olympics.

2. Amplified the Real-Time Impact of the World Games through Virtual Reality Footage

The CreatorUp team expanded upon the pre-event momentum by providing a live daily show that was broadcast on a dedicated ​YouTube​ channel during the Opening and Closing Ceremonies as well as throughout the World Games from March 14-21, 2019.

This is the first time any form of Olympic ceremony has been broadcast live in 360, enabling families from all over the world to watch athletes from their nation participate. UAE cultural experts and social media influencers Max of Arabia and Dr. Shayma Fawwaz hosted the shows, and the CreatorUp team reported on select events.

3. Sustained the Legacy of the World Games Through Post-Event Content

Coming full circle to truly empower the Special Olympics brand, CreatorUp is making a final documentary called “Life After the Games,” highlighting the local impact the World Games had on the students, volunteers and organizations involved, and illustrating how the UAE has changed the narrative of this exciting global event.

In just two weeks, athletes from all over—from big cities to remote villages—were exposed to new cultures, people and ideas in Abu Dhabi. They were then able to bring that experience back home to their families, friends and communities.

"Athletes at Home" #MeetTheDetermined in 360 VR

#MEETTHEDETERMINED - BEHIND THE SCENES

ATHENS, GREECE

DELHI, INDIA

SHANGHAI & SINGAPORE

#MEETTHEDETERMINED: 50 YEARS OF SPECIAL OLYMPICS" IN 360 VR

UAE NOW IN 360 VR

BEHIND THE SCENES - TOKYO, JAPAN

FANS INVITED TO EXPERIENCE SPECIAL OLYMPICS IN 360° THROUGH FIRST-EVER VIRTUAL REALITY PLATFORM LAUNCHED BY A WORLD GAMES

For the first time in Special Olympics history, people will be able to experience the excitement of a World Games unfold in 360° Virtual Reality prior to and during Special Olympics World Games Abu Dhabi 2019, which takes place from 14 – 21 March.

Read more on Special Olympics World Games 2019

#MEETTHEDETERMINED

BEHIND THE SCENES

Washington DC

United Kingdom

ABU DHABI'S SPECIAL OLYMPICS USES VIRTUAL REALITY TO MAKE THE GAMES MORE ACCESSIBLE

The countdown is on to the Special Olympics World Games, held in Abu Dhabi on 14-21 March. The UAE’s 2019 hosting debut marks the first time the World Games will take place in the Middle East region.

Read more on Harper’s Bazaar

THE 360° VIRTUAL REALITY VIDEO SERIES MEET THE DETERMINED IS NOW LIVE!

This first film (one of three) is entitled UAE Now and gives insight into the history of the United Arab Emirates (UAE) and serves as a primer for the UAE’s involvement with 2019 Special Olympics World Games. No special glasses or googles are needed to watch and enjoy the video in 2D.

Read more on Special Olympics World Games 2019

CreatorUp is proudly supporting People of Determination around the world in 360 VR

Official 360 VR Content Provider and Official Creative and Digital Strategy Supplier | Bronze Status

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