Overview

Running time: 269 minutesNine Chapters, 40 Lessons

OVERVIEW: Do you love brands like Nike or Apple? Have you ever thought of creating content for successful brands like these? Well in this course you get to learn all the in’s and out’s of branded content.

 

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How to Make Money with Branded Content

CHAPTER 1: What is Branded Content?

  • Lesson 1-1: What is Branded Content? ( 3:23 )
  • Lesson 1-2: The Dollar Shave Club ( 3:07 )
  • Lesson 1-3: What is your brand all about ( 3:38 )
  • Lesson 1-4: Communication with your brand is key ( 1:22 )

CHAPTER 2: Breaking Into the Branded Content Industry

  • Lesson 2-1: Compromising VS. Collaborating ( 3:13 )
  • Lesson 2-2: Branded Content VS. Commercials ( 4:31 )
  • Lesson 2-3: Understanding Budgets ( 8:02 )
  • Lesson 2-4: Getting the Gig ( 7:17 )
  • Lesson 2-5: Production “Making it All Happen” ( 6:48 )

CHAPTER 3: From Pitching to Getting the Job and Everything in Between

  • Lesson 3-1: The Art of Pitching ( 7:12 )
  • Lesson 3-2: Proposals and Agreements ( 6:46 )
  • Lesson 3-3: Power of YouTube ( 1:25 )
  • Lesson 3-4: The Candid Campaign ( 1:14 )

CHAPTER 4: Branded Storytelling

  • Lesson 4-1: Character Arc and the Heroes Journey? ( 4:58 )
  • Lesson 4-2: Creating the Brand Experience ( 20:15 )
  • Lesson 4-3: Multi-Channel Networks ( 8:30 )
  • Lesson 4-4: Competition and Monopolies ( 9:56 )
  • Lesson 4-5: Content curating and distribution ( 9:37 )

CHAPTER 5: Defining Your Taste

  • Lesson 5-1: What is a tastemaker? ( 3:14 )
  • Lesson 5-2: Becoming a tastemaker ( 17:15 )
  • Lesson 5-3: The Dive: Building your reel and working for free ( 3:14 )
  • Lesson 5-4: No Means Not Yet ( 1:23 )
  • Lesson 5-5: Keeping it evergreen ( 7:18 )
  • Lesson 5-6: Curating content from a documentary ( 7:50 )
  • Lesson 5-7: Refine your pitch ( 4:14 )

CHAPTER 6 Your Worth Your Brand

  • Lesson 6-1: Don’t Forget Your Brand ( 7:25 )
  • Lesson 6-2: Reaching out to sponsors ( 6:30 )
  • Lesson 6-3: Pitch Deck ( 11:50 )
  • Lesson 6-4: Starting somewhere ( 8:02 )
  • Lesson 6-5: Finding ways to collaborate ( 5:00 )

CHAPTER 7: Capturing the Look

  • Lesson 7-1: Having a shot list ( 14:09 )
  • Lesson 7-2: Creating character ( 3:16 )
  • Lesson 7-3:Shooting stylistically ( 4:41 )

CHAPTER 8: Effectively structure your content

  • Lesson 8-1: The interview ( 1:41 )
  • Lesson 8-2: Breaking down a video ( 21:31 )
  • Lesson 8-3: What to post, Where to post and When to Post: Social Media Mayhem ( 11:29 )

Chapter 9: Be Unique, Making your Brand Stand Out

  • Lesson 9-1: Your voice! Your channel! ( 19:35 )
  • Lesson 9-2: Growing your company ( 7:52 )
  • Lesson 9-3: Logos and hiring a designer ( 1:59 )
  • Lesson 9-4: Backlinking ( 3:56 )